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skull_island- 04-07-2006
Ad0be, which did not disclose financial details or potential launch dates, said the agreement will make Verizon the first wireless operator in the United States to offer mobile phones with built-in Flash technology.

Flash is software used to design animated graphics, slick Web sites, video games, movies and advertisements on the Web.

The new service will allow customers to more quickly view graphic images on their screens. For Ad0be, it pushes the company beyond computers and into the potentially lucrative mobile phone market, Ad0be Vice President Gary Kovacs said.

"This is the first U.S.-based Flash service for mobile phones," he said. "It will be much easier to get at data."

Pacific Crest said in a research note that the deal marks a significant win for San Jose, California-based Ad0be. It will help the company strike more deals with other carriers in the United States.

Mobile phone companies in Japan such as NTT DoCoMo Inc. already offer Flash content but Pacific Crest said success in the United States could give Ad0be a big revenue bump.

Steve Lidberg estimated that the move into mobile phone animation could double the number of software programmers using Flash from its current base of 1 million developers. That could translate into about $1 billion in additional revenue for Ad0be, the Pacific Crest analyst forecast.

The deal fulfills one of the goals spelled out by Ad0be when it acquired M@cr0media for $3.4 billion late in 2005.

M@cr0media complements Ad0be's strength in editing and distributing fixed content such as text, photos, and graphics. M@cr0media has the top position in animation tools for creating graphics and advertising.Ad0be, which did not disclose financial details or potential launch dates, said the agreement will make Verizon the first wireless operator in the United States to offer mobile phones with built-in Flash technology.

Flash is software used to design animated graphics, slick Web sites, video games, movies and advertisements on the Web.

The new service will allow customers to more quickly view graphic images on their screens. For Ad0be, it pushes the company beyond computers and into the potentially lucrative mobile phone market, Ad0be Vice President Gary Kovacs said.

"This is the first U.S.-based Flash service for mobile phones," he said. "It will be much easier to get at data."

Pacific Crest said in a research note that the deal marks a significant win for San Jose, California-based Ad0be. It will help the company strike more deals with other carriers in the United States.

Mobile phone companies in Japan such as NTT DoCoMo Inc. already offer Flash content but Pacific Crest said success in the United States could give Ad0be a big revenue bump.

Steve Lidberg estimated that the move into mobile phone animation could double the number of software programmers using Flash from its current base of 1 million developers. That could translate into about $1 billion in additional revenue for Ad0be, the Pacific Crest analyst forecast.

The deal fulfills one of the goals spelled out by Ad0be when it acquired M@cr0media for $3.4 billion late in 2005.

M@cr0media complements Ad0be's strength in editing and distributing fixed content such as text, photos, and graphics. M@cr0media has the top position in animation tools for creating graphics and advertising.


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